DMC Advantage is delighted to announce the addition of Stories Ireland and French Factor to our portfolio of exceptional global DMC partners.
Stories Ireland is led by Aideen Morrin and Jill Hughes—two of the most respected and trusted figures in Ireland’s destination management sector. Renowned for their ability to deliver award-winning events and incentive programmes, they combine creativity, cultural depth, and precision planning in everything they do. Aideen and Jill bring a distinctly personal and insightful approach to destination management, underpinned by a passion for storytelling, meticulous attention to detail, and seamless operational delivery—values that align perfectly with the DMC Advantage ethos.
“We are genuinely thrilled to welcome Stories Ireland to the DMC Advantage family. We’ve known and admired Aideen and Jill’s work for well over 15 years. Their ability to craft truly memorable Irish experiences with both warmth and precision is second to none.”
We are also proud to welcome French Factor, a dynamic boutique DMC based in the South of France, covering Monaco, the French Riviera, and Provence.
French Factor is the brainchild of Franck Vallauri and Charlyne Bourgeaud, and is the result of over 35 years of combined experience at the highest levels of event planning and management. With a clear mission to design meaningful, creative, and high-impact experiences, the French Factor team brings a distinctive blend of artistry and precision to every event, with an approach that is rooted in quality, responsibility, and respect.
“The addition of French Factor to our network of DMC partners extends our reach to the vital events destination that is the South of France. We are delighted to team up with Franck and Charlyne: French Factor is a boutique DMC with a relish for high quality service as befits the destination in which they work. Their experience and integrity mean we can offer our UK event clients the very best in the region!”